AICO: 25 Events in Under a Year
We have worked with the Iguana Group for the last 2 years and they have provided an outstanding service when it comes to delivering our stand at events. At Aico, we pride ourselves on quality, and the Iguana Group helps that through creative designs and execution of building our stands.
Marketing Manager – AICO
Client Requirements
Adapting a Unique and On-Brand Look-and-Feel Across Varying Stand Sizes
As the market leader in home life safety, in 2022 AICO planned to exhibit at 25 shows across the UK between March and November. These stands were a variety of sizes, from the small end of the scale at 6m2 up to a two-tier stand on 120m2 of floor space. The challenge here was to come up with a unique and on-brand look-and-feel that could be adapted to different stand spaces.
Iguana’s Solution
Building Custom Modular Stands with a Consistent Look-and-Feel
We conceptualised a number of kits – small, medium and large – that were custom-built but designed in a modular fashion, allowing us to adjust the stand design accordingly depending on the stand space. Identical theming and feature elements across each kit ensure that there was a singular look-and-feel across each of the installations.
The Result
Cost-Effective, Custom-Modular Design Ensures Success
A powerful and consistent brand image that spanned the full show programme, delivered in a cost-effective manner across 25 events. The custom-modular design allowed flexibility when changes were needed, and the reusability of the design ensured a sustainable approach throughout. The 2022 show programme for AICO was a big success!
25
Events
17
UK Cities
1168
m2 of Stand Space
Interested in working together?