Binding Site: Launching Pioneer Biomed Tech
We worked with Iguana Group to build our stand at EuroMedLab which took place in Rome. Ben, Sonia, and the team were great to work with and we had rave reviews of our booth from our customers and delegates at the event. Proactive problem solvers at every turn whether it was via e-mail, on the phone and onsite at the venue. They were a great partner to work with on this event and I am looking forward to continuing our relationship.
Events Manager, Binding Site
Client Requirements
Putting the Product at the Forefront
Binding Site’s key goal for Euromedlab 2023 in Rome was clear: to successfully launch their new Exent suite – a pioneering new solution for monoclonal gammopathy diagnostics. They needed to look fresh and innovative amongst an otherwise rather traditionally branded industry.
Iguana’ s Solution
Prioritising Flow
The unusual stand dimensions that we were working with lent themselves to a clear linear flow of visitors through the booth. We needed to let the Exent solution stand out, complimented by strong but not overpowering branding
Results
Exent Launched!
The Exent launch was a resounding success, and the demonstration slots were fully booked throughout the show. Binding Site really stood out as a market leader in their sector, and the stand itself was completely different to all those around it.
Interested in working together?