Astute's custom build exhibition stand by contractors Iguana

Iguana created the best stand Astute has ever had and the show was a great success for us, thank you.

Marketing and Branding Team Leader

Client Requirements

Global Leaders Increasing Brand Exposure in European Markets

Already established as a global leader in electronic component distribution, Astute’s main aim for Electronica 2022 was to increase their brand exposure to potential European customers. Looking at breaking into a number of new markets, it was important that their presence at the show had maximum impact and reflected their status as a progressive tech expert.

Iguana’s Solution

Elevating a Brand Identity Through Technology and Lighting

Core to our approach is our ability to create an exhibition stand that amplifies, and is sympathetic to, a company’s brand identity and values. In this case we aimed to create a modern and futuristic look-and-feel through a combination of technology, lighting and emphasis on an already strong brand palette, making the brand itself the hero of the experience.

The Result

Transforming Tradeshow Identity with Neo-Industrial Design

By combining strong lighting features, dominant LED screen technology and a neo-industrial aesthetic, Iguana created a strong tradeshow identity that justly reflects Astute’s position as a market leader.


Stand Space


of LED Lighting



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