Minor Hotels stand

Client Requirements


Same but different

Minor Hotels are a parent hotel company, and they asked us to create a space that showcased 4 of their well-known brands at German travel exhibition ITB. The challenge here is that each brand had it’s own very distinct look and feel, which needed to be united under a common banner.

Our Solution


Let the brands do the talking

We used a simple but quality superstructure with common colours and finishes throughout – black, gold and wood laminates. The structure was intelligently designed to provide definition to each of the brand areas whilst still allowing an open flow throughout. Individual brand identify was created through clever use of colour, furniture and ornamentation

The Results


Harmony achieved

The final result seamlessly combined the individual brand identities with the consitent look and feel of the Minor Hotels parent brand. The stand was ready long before the show opened, and the show was a massive success for Minor Hotels. On to the next one!

Interested in working together?