Smart Systems: When the Product is the Hero
Making the product “stand out”
Having worked with Smart Systems since 2014, the challenge this year was a familiar one: to display their large format doors and windows in a creative and engaging setting whilst keeping the product itself at the forefront…and this year to build it all in just 3 days!
Creative yet Subtle Design
Smart’s market is really the high-end architectural projects – thinks “Grand Designs”. Thus we designed an environment that would blend seamlessly with the quality and presence of the products themselves, effectively simulating the spaces within a bespoke home build. To accomodate the short build period, the project was designed so that as much of the build could be done in the workshop before reaching site.
Products Steal the Limelight
Thanks to a high-level of planning and meticulous co-ordination between Iguana and Smart’s product teams, the stand was ready in excellent time and look immaculate. This was a great opportunity for Smart to launch a number of new products including its Signature Door and Double Designer Door ranges.
Large format products