Titan Europe: Blending Tradition with Innovation
I recently used Iguana for the design and build of our stand at Agritechnica, Hannover. The level of creative design, build quality, communication and service was exceptional throughout.Marketing & Communications Manager, Titan Europe
When Old Meets New
Titan International are a global leader and manufacturer of off-the-road tires and wheels based in the UK and a licensed seller of Goodyear-brand farm tires. Agritechnica is a huge tradeshow focusing on agricultural technology, held in Germany on a biennial basis. The key requirement for Titan was to emphasise the convergence of old and new, demonstrating that they are an innovative, progressive supplier, deeply rooted in tradition.
As ever, a great exhibition stand design should put the client’s product first and foremost. With Titan the traditional element was on display in the form of a beautiful vintage Ford tractor, visually leading to the cutting edge “futuristic” tractor showcasing the forefront of agricultural wheel technology. This progression was emphasised through a marriage of more traditional textures – in the forms of graphics, stressed leather and artificial grass – with a more modern look-and-feel through LED lighting and contemporary interior design elements.
A Really “Good Year”
With more than 470,000 visitors, the attendance at Agritechnica this year was absolutely staggering. The Titan stand made a big impact with its strong visual identity, and the features on display were great attraction. The stand itself was a hive of activity throughout the show and a great success for the company.