Titan/Goodyear bespoke exhibition stand

I recently used Iguana for the design and build of our stand at Agritechnica, Hannover. The level of creative design, build quality, communication and service was exceptional throughout.

Marketing & Communications Manager, Titan Europe

Client Requirements

When Old Meets New

Titan International are a global leader and manufacturer of off-the-road tires and wheels based in the UK and a licensed seller of Goodyear-brand farm tires. Agritechnica is a huge tradeshow focusing on agricultural technology, held in Germany on a biennial basis. The key requirement for Titan was to emphasise the convergence of old and new, demonstrating that they are an innovative, progressive supplier, deeply rooted in tradition.

Iguana’s Solution

Sympathetic Design

As ever, a great exhibition stand design should put the client’s product first and foremost. With Titan the traditional element was on display in the form of a beautiful vintage Ford tractor, visually leading to the cutting edge “futuristic” tractor showcasing the forefront of agricultural wheel technology. This progression was emphasised through a marriage of more traditional textures – in the forms of graphics, stressed leather and artificial grass – with a more modern look-and-feel through LED lighting and contemporary interior design elements.


A Really “Good Year”

With more than 470,000 visitors, the attendance at Agritechnica this year was absolutely staggering. The Titan stand made a big impact with its strong visual identity, and the features on display were great attraction. The stand itself was a hive of activity throughout the show and a great success for the company.









Interested in working together?