The Exhibition Gold Standard

Iguana Group are proud to announce a new partnership with The Exhibition Guy that allows us to offer a best-in-class training and support programme to our clients.

Here at Iguana we are specialists in delivering you a gorgeous looking exhibition experience that engages visitors in innovative and imaginative ways, leaving them with an overwhelmingly positive impression of your brand.

But how do you capitalise on that? How do you drive the right audience to your stand in the first place? How do you distill that audience into solid leads? And how do you equip your sales team to convert those leads at the highest possible level?

The Exhibition Gold Standard© has been designed by tradeshow guru Stephan Murtagh as a professional exhibition and strategy program that will:

✅ Improve both the quality and quantity of prospects visiting your stand

✅ Increase your conversion rate for leads identified at the exhibition

✅ Demonstrate a significant uptick in your exhibition ROI

✅ Deliver your business an effective exhibition strategy plan

The program includes an in-depth approach to the following:

• Developing a strategic roadmap of “how to exhibit” that your whole team can use to maximise value
• Crafting a multi-focus marketing plan for use throughout your campaign
• Efficient pre-show marketing – how do you identify and attract key buyers in advance?
• On-site sales approach – how can your sales team deliver the right messages that land well with your prospects?
• 1-to-1 strategy sessions with your Sales and Marketing teams to ensure stronger objective setting.

The program is delivered through a mix of training sessions (including The Exhibition Guy’s hugely successful “7 Steps to Exhibition Success”), one-to-one consultations and ongoing e-mail support.

Packages can be tailored to your requirements as part of your overall stand design proposal. Contact us to discuss the options available to you.