Front view of DR Gaming technology stand

G2E Las Vegas was a pleasure. Your guys were very good, very helpful and went out of their way whenever and wherever they could.

Managing Director: Africa, DR Gaming Technology​

Client Requirement

Flexibility & Presence

DR Gaming Technology are the world’s fastest growing supplier integrated supplier of integrated, scalable casino management and jackpot system solutions. With established markets across the globe, it is vital that they made a statement at the flagship tradeshows in both Europe and the Americas: ICE London and G2E Las Vegas.

Iguana’s Solution

Custom AND modular

The biggest challenge for any company exhibiting across Europe and US is the very different approach to implementing a booth that both countries take. The high relative cost of unionised labour, transport and services in the US means that many exhibitors choose sytem-led solutions. Iguana took a hybrid approach to this problem, creating a custom, design-led solution but implementing it in a modular way that was simple and easy to transport and install, creating a unique look-and-feel that was appropriate both for ICE London and G2E Las Vegas

The Results

High Rollers!

The stand has been successfully installed both and ICE London and G2E Las Vegas (twice), and will be at ICE again in 2024. In all cases the install has been quick, efficient and super-smooth, and has created a fantastic environment within which DRGT can showcase their world-beating services. Every show has been jam-packed with visitors, and long may it continue!

For a unique insight into exhibiting in the US, read our article here

Interested in working together?